Summary

The programme is designed to develop, train and coach individuals in skills and competencies that will help them build a foundation for their future careers. This scheme will include both on and off-the-job training, combining theoretical and practical skills to prepare you for your future role.

Main Tasks and Responsibilities

1. Marketing Reporting

CRM is a key marketing tool as our audience are current Nissan owners. Detailed reporting is crucial to optimise performance and increase ROI through better targeting and messaging. Additionally, as we strengthen our digital customer journey, reporting improvements on paid media campaigns, website performance, online check ins and online booking are vital. The role will take ownership of culminating the various data from third party sources (Contact Advantage, Indicia, OMD media agency, Google Analytics etc), and you will be required to update, amend and create new reporting dashboards to help us analyse data in a quicker and simpler way. Examples of the regular reports are below:

• Welcome CRM Programme – Accessories Reporting
  General CRM inc. Campaign, Accessories Mailers etc.
• Owners Platform on Nissan.co.uk Website
• Media inc. Always On PPC and Campaign channels
• Online Booking Tool
• Tableau ALPFA Service Retention

2. Business Reporting

Daily business financial reporting is crucial to the department’s success. Our daily performance report indicates how we are tracking against our financial targets for both parts and accessories and calculates a run rated landing position based on current sales. You will need to provide support to the business planning team on regular reports such as:

Working Day Summary Report

• Customer Demand Report
• Parts Sell Out Reports
• Accessories Sales Reporting
• Ad hoc PRISM reports – parts, servicing, accessories

3. Retention

One of our main focuses of FY25 is to improve the number of customers returning to our dealerships for servicing and repair work. ALPFA is a digital tool built in Tableau that provides insight into campaign success, and detailed retention insight by vehicle, age, model, segment and dealer territory. It will be your role to work with the team to track monthly retention performance and identify opportunities for customer targeting and dealer implementation.

4. Marketing Asset Management

Assist with responding to any dealer questions on reports, campaigns, creative and assets. Be the main point of contact for all regular communications with Lutterworth, Nissan’s logistics warehouse. This includes requesting Part Numbers for new printed materials, booking in assets to Lutterworth, dealer auto allocations and stock reporting.

5. Website Management

Support the Aftersales Marketing team in the creation of customer facing marketing campaigns, from brief to delivery. Assist the team with updating the Ownership section of Nissan.co.uk. That could include creating briefs for larger scale changes or raising job tickets for smaller amends. This side of the role will work closely with our creative, media and website agencies, as well as the Aftersales product teams.

Employment

Employer

We are the Sales & Marketing Headquarters for Nissan in the UK. It is our aim to ensure that the Nissan brand and product portfolio are successfully communicated in order for us to maintain our strong presence in the UK marketplace. To do this, we ensure that we achieve excellence throughout our sales operations & distribution in the UK and deliver on our customer promises. Our key functions are Aftersales, Marketing, Network Development & Customer Quality and Sales; finally, our support functions are integral in enabling everyone to deliver their overall strategies. All our employees have the opportunity to gain great autonomy, experience, and international exposure in our stimulating, diverse, and dynamic environment. Our continued success is driven by our ability to produce high quality vehicles, at a competitive and accessible value and we want you to join us in defining how we shape the future of innovation in mobility, connectivity and electrification.

Training Provider

Training To Be Provided

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

Data Analyst Level 4 apprenticeship standard.
You will also receive full training and support from Just IT.
Apprenticeship team to increase your skills.
Your training will include gaining a Level 4 Data qualification.

How To Apply

To learn more about this apprenticeship vacancy, and for instructions on how to apply, please view the vacancy on the GOV.UK Find An Apprenticeship Service.